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In addition
to his art works, Stan also accepts commissions from various
companies who want compelling works for their advertising
and promotion campaigns. These works often consist of illustrations
such as portraits, product packaging, or company logos.
While
most of the commercial works have taken place in his native
state of Kansas, the artist and his crew have created designs
for national ad campaigns in California, Iowa, Oklahoma, Texas
and internationally in South Australia and England. Stan has
works under consideration in Beijing, London, Texas and Salt
Lake City Utah.
"My
early reservations about lending my work to commercial ventures
gave way to the realization that financial stability is imperative
in life and art. Along with that 'brilliant insight' was the
discovery that working with creative directors, actors, producers
and film people in general, was quite stimulating and rewarding
beyond the financial. A further insight was the realization
that the commercial project budgets allowed for much more
experimentation than the artworks. I was subsequently able
to take that experimentation into the fine art process."
Stan
Herd, March 1999
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