While creating a commissioned logo for Northwest Airlines at the Tennessee international airport, the airline's in-flight magazine chose Herd's portrait of native American Saginaw Grant for the November 1996 cover and included a feature story covering other earlier earthworks.

"That Herd prefers the field to the easel is no surprise, given his upbringing. He is as well versed in the vernacular of the farmer as that of the artist."

"Herd sees his work as a platform for discussing issues related to humans and their relationship to the land."
LIsa Kingsley for World Traveler magazine, November 1996